We hold our own work to the test we sell: measure it, date it, publish the change.
ProofPosts is a measurement, so this page is our own record under it. It sets out what we measure, how each number is read, and the before-and-after we will publish here. The baseline was read on 30 September 2026. The first report goes up on 30 October 2026. Until then the slots below stay empty rather than filled with something that sounds like progress.
What we set out to measure
Four things: three are numbers we can re-run on demand, and the fourth is a written record of what we changed:
- Whether an assistant names the site. We put a fixed set of buyer questions to each engine and record which host it cites. Measure: the questions where the site is named, out of the questions asked, per engine, every read dated.
- Whether the pages can be read at all. Measure: pages indexed and fetchable, AI crawlers allowed, sitemap current — each checked live on the day, never quoted from an earlier note.
- Whether our own change caused it. What we record: the edits made between the two reads, written down before the second read is taken - a list you can check, not a claim of cause.
- Whether our own claims survived. Measure: the published claims that fail a check against Google's own guidance, and how many were corrected or removed.
How a number is read before it is published
A figure on its own means nothing to the person reading it, so every number on this page carries five things: what was measured, the date of the reading, the reading before, the reading now, and what changed in between to move it. Where a period has no comparable reading, this page says so instead of filling the space. The method behind the scores themselves is set out on Understanding Scores.
The first report — pending, 30 October 2026
| What is measured | Before | Now | What changed |
|---|---|---|---|
| Buyer questions where an assistant names the site | Baseline read 30 September 2026 | Pending | Pending |
| Pages indexed and fetchable, AI crawlers allowed | Baseline read 30 September 2026 | Pending | Pending |
| Published claims corrected or removed against Google's guidance | Baseline read 30 September 2026 | Pending | Pending |
First report due 30 October 2026. We use a month as the shortest window: a change in an AI answer read sooner than that is noise, not a result.
What we will not do
- We will not promise a ranking, and we cannot promise a mention — nobody controls what a model says. We measure, diagnose, and name what to fix.
- We will not publish a number without its date, its before, and what moved it.
- We will not delete a flat month or restate it as a good one. If nothing moved, this page will say so.
- We will not publish a figure just because it makes us look active.